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Video Marketing: Tips For Success

Research has pointed to the power of video for consumers to gain healthcare solutions and information on the Internet, and some studies state that half of all online traffic is in video format. So, adding a video component to marketing efforts seems like a savvy choice. A recent article published in Dermatology Times offers a number of tips to help maximize the reach of a video campaign.

Some of the highlights include:
• Using video to give a virtual tour of your facility and emphasize the services offered.
• Videos that explain and demonstrate procedures may boost patient confidence and educate patients for the best possible results and maximum comfort.
• Q&A videos can help debunk myths while also introducing services your practice
• Storytelling that evokes human emotion creates messages that are impactful and memorable. Along with appropriate patient testimonials, your own story and career journeys could attract new patients.

The article also cautions that just creating a video doesn’t guarantee that it will get seen. The authors offer strategies for making sure potential patients can find the marketing materials in a sea of options.

For example, they suggest:
• Creating a branded YouTube channel.
• Pay close attention to keywords and where you have them embedded so that search engines can discover and index your content.
• Don’t neglect text. Adding key words and a link to your website or blog is a next step to promote traffic and gain viewers.
• Don’t forget HIPAA!  Observe all HIPAA considerations and obtain signed releases (include different possibilities of use) from anyone who appears in, or whose stories appear in, your videos.

The author offers many more ideas and strategies and concludes that above all, well-crafted videos can elevate your practice image, amplify your message, improve the patient experience, attract new patients and strengthen patient loyalty.

 

Byline: Martha L. Sikes, MS, RPh, PA-C

Posted: November 14, 2016

Source: Dermatology Times
Adapted from the original article.

[Image: Pixabay / robertlischka]




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