Negative Online Reviews: What to Do If It Happens to You
Negative reviews are a reality whether you are a doctor [or a PA!] or a restaurant. The difference is that a restaurant or store can go online and state their case, while HIPPA requirements prevent healthcare providers from disclosing information that may lessen the bite of an online gripe. Recent research suggests that many consumers read reviews, and in one study 40% of consumers formed an opinion based on reading just one to three reviews. Another study in JAMA found that positive reviews influenced physician selection and negative reviews led to consumers avoiding certain doctors.
A final consideration are the legal ramifications of having a practice that garners a negative review. A recently presented study noted a suggested link between online ratings and legal risk for physicians at a national medical insurance conference. After evaluating claims data and online physician reviews from top rating sites, findings showed the bottom 10% of surgeons studied (those with the worst online reviews) had 150% as many claims as the average for all surgeons. Similar results were found for other specialties.
At the very least, online reviews can be used to make improvements and as a result, lower provider liability.
Byline: Martha L. Sikes, MS, RPh, PA-C
Posted: August 30, 2016
Source: Dermatology News
Adapted from the original article.
[Image: Pixabay / Geralt]